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Pivot to Asia

When you think of strategic markets for Spanish companies looking to internationalize, East Asia doesn’t typically come to mind.

Should it, though?

Gedeth recently had the pleasure of collaborating with KOTRA Spain, the Korean Trade Investment Promotion Agency, in the organization of an event which presented the business opportunities offered by the South Korean market. The event was planned around a visit to Madrid by Mr. Chang Sang Hyun, Head of Invest Korea, the country’s national investment promotion agency.

Participants spent a morning learning about all that South Korea has to offer to companies who are willing to look beyond more “traditional” business markets to develop relations with a country who is investing in the future:

Although it is an exceedingly promising market, as evidenced by these statistics, it is not one that is easy to access – it is usually necessary to find local partners. This is where we can help. At Gedeth, we know the difference one contact can make – and we’ll help you to get it.