How to Choose an International Expansion Partner With Real Local Presence
A partner with a long contact list is not necessarily a partner with local presence. Before choosing an international expansion partner, such as a consultant, representative, distributor or business development firm, verify who will work in the market, what they have done in your sector, how they qualify opportunities and what happens after the first […]
B2B Matchmaking vs Cold Outreach: Which Works Better for International Expansion?
Cold outreach can create a large list of contacts. B2B matchmaking starts with a different question: which companies are worth meeting, why would they care about the offer and what should happen after the first conversation? For international expansion, matchmaking is usually more effective when the company needs qualified buyers, distributors or strategic partners in […]
Local Team, Distributor or Subsidiary? Choosing the Right Market Entry Model
There is no universally best market entry model for a foreign market. A distributor can provide speed and channel access. A local commercial team can build direct relationships without the cost of a permanent entity. A subsidiary can offer control and a long-term operating base. The right choice depends on what the company needs to […]
How to Validate Demand in a Foreign Market Before Investing Heavily
A large market is not proof that customers will buy your product there. Before opening an office, hiring a local team or committing a major budget, a company should validate five things: whether demand exists, who the buyers are, how competitors are winning, what route to market is realistic and whether the company can serve […]
Spain or Another EU Market? How Canadian Companies Should Choose Their First European Base
The best first European market for a Canadian company is not automatically the largest one. It is the market where the company’s offer, target customers, sector priorities, route to market and ability to operate locally fit together. Spain can be a strong starting point for some companies. Germany may be a better fit for industrial […]
CETA Is Not a Market Entry Strategy: What Canadian Companies Need to Execute in Europe
CETA gives Canadian companies preferential access to the European Union, including duty-free treatment for 99% of EU tariff lines, improved access to public procurement and more predictable conditions for certain business activities. It can make a European expansion more attractive. It does not choose the right country, identify the buyers most likely to purchase, qualify […]
International Native: Why Home Success Doesn’t Transfer
International Native: Why Being Unbeatable at Home Doesn’t Translate Abroad | Gedeth Network Unbeatable at home International Native Market Entry Strategy International Native: Why Being Unbeatable at Home Doesn’t Translate Abroad Gedeth Network · Market Entry Insights A company can be unbeatable in its home market and completely lost the moment it crosses the border […]
The 5 Questions That Actually Decide Your Market Entry
The 5 Questions That Actually Decide Your Market Entry | Gedeth Network The easy question The one that matters Market Entry Strategy The 5 Questions That Actually Decide Your Market Entry Gedeth Network · Market Entry Insights Most companies start their internationalisation by answering the easy questions — tax structure, legal entity, logistics, monthly cost. […]
Local Teams vs. Trade Visits: Why Market Tours No Longer Open Markets
Local Teams vs. Trade Visits: Why Market Tours No Longer Open Markets | Gedeth Network Old model Real presence For twenty years, the trade mission was the entry point into a new market: a delegation, a stand, three days of meetings, a folder of business cards, a flight home. It worked when the competition for […]
Europe’s Shield: Why the World’s Smartest Companies Are Moving to Spain Right Now
MARKET ENTRY OPPORTUNITY While a global tariff war rattles every boardroom’s expansion plans, one country just posted its best year for foreign investment ever recorded and most international companies still haven’t noticed. In 2025, Spain became the #1 country in the European Union for greenfield foreign investment and the #5 in the world. Not by accident. While competitors […]