Cómo medir un programa de promoción exterior más allá de las reuniones
Una agenda llena no demuestra que un programa de promoción exterior esté funcionando. Para evaluar una misión comercial, una feria o una agenda B2B hay que seguir el recorrido completo: desde la selección de empresas y contactos hasta las conversaciones que avanzan, las oportunidades que se cualifican y los proyectos que llegan a una siguiente […]
Philippines-Chile CEPA: What the Pending Trade Agreement Means for Exporters
The Philippines-Chile CEPA is negotiated but not yet in force. The two governments concluded talks on the Comprehensive Economic Partnership Agreement in July 2026, and the signature is still pending. Even before it takes effect, the agreement sends a clear signal to the business community: Southeast Asia and Latin America are building direct trade links, […]
How to Attract the Right Foreign Investors to Spain
Economic development agencies do not improve their FDI pipeline by speaking to every possible investor. They improve it by defining the investment their territory needs, identifying the companies most likely to deliver it and giving those companies a credible reason to start a conversation. That distinction matters in Spain’s competitive investment environment. The 2026 U.S. […]
International Expansion KPIs: How to Know if a New Market Is Really Working
A new market is not working because a company has opened an office, attended a trade fair or generated a few early enquiries. It is working when the evidence shows that the right customers are moving through the buying process, the economics can support delivery and the company knows what to do next. That evidence […]
How US Companies Can Use Spain as Their Gateway to Europe
Spain can be a useful first platform for a US company entering Europe, but it is not a shortcut around European complexity. The strongest case for Spain appears when a company wants to test demand in a large EU market, build a local operating base, reach customers across several regions, or connect European activity with […]
Venezuela’s Economic Recovery Is Creating a Selective Window for Foreign Companies
Venezuela is becoming more relevant to international business again, but it is not yet a simple or low-risk market. The country recorded 8.66% GDP growth in 2025 according to the Central Bank of Venezuela, while the IMF’s current country page lists a 2026 real GDP projection of 4.0% alongside projected consumer price growth of 387.4%. […]
From Investor Interest to Established Project: How Agencies Can Turn FDI Into Results
Investor interest is only the beginning of an FDI project. An agency creates results when it connects the right investor with a credible opportunity, helps define the project, coordinates the institutions involved and supports the company through establishment and expansion. That requires more than promotion. UNCTAD describes investment promotion and facilitation as work that includes […]
Market Intelligence That Leads to Decisions: What an International Opportunity Assessment Should Deliver
An international opportunity assessment should do more than describe a country. It should show whether the opportunity fits the company, how difficult the market will be to enter, which customers or partners matter, what resources are required and what the company should do next. The difference is important. A report can contain accurate trade data […]
How to Choose an International Expansion Partner With Real Local Presence
A partner with a long contact list is not necessarily a partner with local presence. Before choosing an international expansion partner, such as a consultant, representative, distributor or business development firm, verify who will work in the market, what they have done in your sector, how they qualify opportunities and what happens after the first […]
B2B Matchmaking vs Cold Outreach: Which Works Better for International Expansion?
Cold outreach can create a large list of contacts. B2B matchmaking starts with a different question: which companies are worth meeting, why would they care about the offer and what should happen after the first conversation? For international expansion, matchmaking is usually more effective when the company needs qualified buyers, distributors or strategic partners in […]