Professional with more than 20 years of experience in international trade fair logistics and communications consultancy for companies. Lawyer and Foreign Trade Expert with a Master’s degree in Communication.
B2B matchmaking is the process of identifying, qualifying and arranging one-to-one meetings between a company and potential buyers, distributors or partners in a target market. Gedeth runs the full programme: market analysis, target selection, personalized outreach, meeting management and local follow-up. In one Canadian programme, Gedeth coordinated 138 meetings for 20 companies.
Five steps take a programme from the market question to a documented next step.
We review the market, sector and objective to build a target profile, not a database search.
We build a long list, validate it with you and prioritize a shortlist of buyers, distributors or partners.
Each target receives a message adapted to its business and a clear reason to meet.
We coordinate the agenda and logistics so every meeting has a defined purpose.
We record responses, objections and next steps to refine the approach or the market decision.
The number of meetings matters only when the companies and contacts are relevant to the expansion decision.
Selection criteria are agreed with the client, and each company is checked against sector, market and offer.
Every meeting has a specific purpose: what the company needs to learn, validate or advance.
Local teams reach the right contacts and interpret the response in the market.
Each meeting ends with a recorded next step, owner and timing, or a clear reason why the fit is not there.
Meeting volume without qualification is activity, not evidence of market fit.
Professional with more than 20 years of experience in international trade fair logistics and communications consultancy for companies. Lawyer and Foreign Trade Expert with a Master’s degree in Communication.
A tailored programme of individual agendas, with every meeting set up and coordinated with local contacts.
In the Australia and New Zealand agri-tech mission, virtual first rounds led to in-person meetings with interested companies, with higher conversion and above-average NPS.
Programmes at Smart City Expo World Congress, ENLIT 2025 in Bilbao and a Québec delegation in Madrid. See our Canada to Europe programmes.
It works best when you know which market you want to explore and need real conversations there with distributors, buyers or partners. Tell us the market and what you want to achieve, and we will tell you whether a meeting programme makes sense.
We have organized trade mission agendas for the Embassy of Canada since 2020, with local teams on five continents.