In a highly competitive global environment, attracting Foreign Direct Investment is a strategic priority for territories seeking sustainable growth, skilled employment, and international positioning.
Gedeth Network is a specialized partner in designing and executing FDI attraction strategies for public administrations and economic promotion agencies, combining strategic vision, market intelligence, and operational capability.
Our approach is clear: turning opportunities into established investments.
What We Deliver to Public Administrations
FDI partner guide
For an economic development agency, the right FDI advisor connects sector and market intelligence, a focused investor target list, relevant engagement, and a clear path to investor facilitation. Before appointing a partner, ask what the team will deliver, who will deliver it, and how progress will be measured.
The advisor should translate a territory’s priorities and strengths into target sectors, markets, companies, and investment projects. The proposal should explain why those targets fit the territory, what evidence supports the selection, and how the target list will be updated as market conditions change.
Targeted lead generation is more useful than a broad contact list. A sound approach identifies the companies and decision-makers most likely to match the territory, gives each prospect a relevant reason to engage, and sets out how conversations will be followed up. Ask how the partner defines a qualified opportunity and how the agency will see progress from first contact to active project.
FDI projects often involve public authorities, sector bodies, local partners, and several internal teams. The advisor should map the stakeholders, clarify responsibilities, and show how market intelligence will inform investor engagement and facilitation.
Agree the outputs before work begins: a prioritized target-account list, sector evidence, qualified conversations, event follow-up, stakeholder mapping, and investor-facilitation milestones. Activity alone is not enough. The agency should see which opportunities are progressing, which are not, and what action is needed next.
No advisory firm is the right fit for every brief. Ask for relevant sector evidence, named delivery responsibilities, clear outputs, and a measurement approach the agency can keep using after the engagement ends. Gedeth works with public administrations and economic promotion agencies across the full cycle: strategy and positioning, applied market intelligence, and investor facilitation.
Speak with the Gedeth team
We cover the full investment lifecycle, from territorial value proposition to project establishment.
We identify sectors, companies, and projects aligned with the economic priorities of the target territory.
We define clear messaging, target markets, and credible value propositions to attract investment.
We support project establishment, reducing risks, timelines, and institutional friction.
20+ years of trade and foreign direct investment experience at the Region of Madrid, Invest in Spain and Conway Data following a decade working in venture capital, journalism and KPMG’s London consultancy practice. With a degree in Classics and a Masters in Marketing, Camilla lives and works in both the UK and Spain.
Gedeth supports Peru’s investment promotion agency through trade promotion and investment attraction initiatives that connect territorial positioning with relevant international investors. The work combines targeted lead generation, investment-attraction events, sector studies and stakeholder mapping across mining, tourism and technology.
Investment promotion becomes more useful when it gives an agency a clear view of who to approach, why the opportunity may be relevant and which institutions or partners need to be involved. Gedeth’s work in Peru included targeted lead generation, sector-focused events, sector studies and stakeholder mapping across mining, tourism and technology.
This public-sector collaboration illustrates how an investment promotion agency can connect market intelligence, investor targeting and institutional coordination in one process. Lead generation is more useful when it is supported by sector evidence, a relevant reason to engage and a clear path towards investor facilitation. This is the same principle behind Gedeth’s wider FDI approach: from territorial value proposition and applied market intelligence to investor facilitation and project establishment.
