Institutional Promotion

At Gedeth, we work with trade promotion agencies, chambers of commerce, and public institutions that face a very specific challenge: delivering tangible results for their companies when organizing international promotion initiatives.

Our approach is straightforward: less theory, more solutions. We design and execute services that work because they combine strategy, local networks, and on-the-ground execution. The client leads the relationship with their companies; we ensure everything runs seamlessly behind the scenes.

Juan Millán

CEO & Founder

With over 25 years of experience in the business sector, he has worked as a consultant in business development and investment attraction. He is a Senior Partner at IBG Global and serves on several boards of directors.

Approach: ROI, quality and measurable results

ROI as the Core of Every Promotional Action

We focus on securing the strongest possible return on investment (ROI) for participating companies. Each trade fair, business mission, or meeting agenda is designed with a clear objective: to maximize the institutional effort and the time invested by companies. Success is not measured by the number of attendees or meetings held, but by the generation of tangible business opportunities.

Technology for Real-Time KPI Measurement

We provide proprietary reporting and monitoring technology. Our customized platform, based on Zoho, enables us to:

Define KPIs from the outset of each program.
Record meetings, contacts, and identified opportunities.
Provide institutions with real-time reporting access.
Deliver clear, auditable reports for publicly funded programs.

This approach ensures that agencies and chambers maintain full visibility and control over the impact of every promotional initiative.

Proven experience in the public sector

Our team has worked directly both within and alongside the public sector. We have firsthand knowledge of how promotion agencies, chambers of commerce, and institutional bodies operate, and we understand their real constraints: accountability for results, traceability, timelines, budget control, and reporting requirements.

This experience enables us to anticipate institutional needs, speak the same technical language, and adapt each promotion initiative to public administrative and operational frameworks.

What challenges do we solve?

Companies participating in trade fairs without relevant contacts.
Trade missions without a qualified agenda.
Public resources invested without measurable impact.
Difficulty coordinating local providers at destination.

Our response is clear: strategy + local network + professional execution.

B2B Meetings & Trade Missions

We design and coordinate one-to-one strategic meetings with potential partners, clients, or key stakeholders, fully aligned with each company’s commercial objectives.

How We Do It:

Market Analysis & Selection
Assessment of the target market and identification of relevant companies aligned with your value proposition and business goals.
Target Company Definition
Development of a long list, joint validation, and creation of a prioritized shortlist of high-potential contacts.
Personalized Outreach
Tailored communication for each target company, with a clearly defined commercial positioning strategy.
Direct Meeting Management
Direct engagement with decision-makers and full coordination of qualified B2B meetings.

Result: Structured, results-driven meeting programs focused on real business opportunities — not institutional visits without commercial return.

Advisory & internationalization plans

Not all companies are prepared to internationalize at the same pace. That is why we support institutions with clear, practical, and actionable internationalization plans for their beneficiary companies.

Our Institutional Internationalization Plan provides a comprehensive roadmap:

Internal company analysis
Market and objective selection
Available resources and marketing mix
Action timeline

A fully customizable service tailored to each public program.

Adela Conde

Senior Business Consultant

Professional with more than 20 years of experience in international trade fair logistics and communications consultancy for companies. Lawyer and Foreign Trade Expert with a Master’s degree in Communication.

International trade fairs & events

Gedeth designs and leads high-impact trade fair programs for institutions and business delegations, ensuring every participation delivers measurable commercial and institutional value.

Our Approach

Strategic Selection – Presence in the right global platforms.

Program Leadership – End-to-end coordination and on-site execution.

Qualified Access – Direct engagement with key decision-makers.

Structured Follow-Up – Turning meetings into real outcomes.

Quality and Continuous Improvement

Committed to excellence and client satisfaction

Since 2021, we have applied a standardized Net Promoter Score (NPS) methodology to measure client satisfaction.

9 / 10
NPS: 4,5