Gedeth is a specialized advisory firm focused on international sales growth and market access.
We differentiate ourselves by integrating strategic insight with hands-on execution.
Built on the legacy of PromoMadrid, the former international trade agency of the Government of Madrid, our team brings more than 20 years of experience across over 2,000 international projects. We partner with companies, governments, and institutions to enter new markets, accelerate revenue growth, and strengthen their global positioning.
It is a question we are often asked.
Gedeth was the original historical name of Cádiz, the oldest city in Western Europe. From there, the Phoenicians ventured beyond the known world, crossing the Mediterranean and sailing past the Strait of Gibraltar —the mythical Pillars of Hercules— driven by curiosity, perseverance, and the ambition to open new markets.
Centuries later, Cádiz once again stood at the center of the world as a key port of early globalization. On its docks, Asia, America, Africa, and Europe converged; goods from the Manila Galleon, products from the New World, African knowledge, and European capital arrived. In Cádiz, it was not only goods that moved — continents, cultures, and opportunities were connected.
That spirit was built on values that remain fully relevant today: listening to clients, understanding their real needs, and creating solutions by connecting supply and demand through knowledge and trust.
Today, Gedeth carries this legacy forward into modern internationalization, incorporating advanced technologies such as AI and RPA. We support companies in their global expansion by combining local expertise, strategic vision, and a global network focused on generating real and sustainable business opportunities.
At Gedeth, we operate based on clear principles that guide our approach to internationalization and our relationship with clients in every project.
We analyze each market to identify real opportunities and local dynamics.
We approach expansion as a long-term process, supporting sustainable growth.
We design strategies aligned with each organization’s objectives and needs.
We collaborate with global partners and local experts to create strong connections.
We build long-term relationships based on transparency and confidentiality
We adapt efficiently to each organization’s priorities and timelines.
Since 2021, we have applied a standardized Net Promoter Score (NPS) methodology to measure client satisfaction.
9 / 10
NPS: 4,5
certified by www.controlaltsup.com
