Internationalization Plan

Expand your commercial horizons

We support companies in defining and executing their international growth through a structured, realistic approach aligned with their business objectives.

With experience advising more than 2,000 companies, we analyze markets, prioritize opportunities, and anticipate risks, providing a comprehensive perspective that impacts strategy, organization, and investment to support key decisions and maximize results.

Our Internationalization Plan provides a clear roadmap to

Internal Company
Analysis

We assess capabilities, resources and strategic objectives to define international readiness.

Market Selection &
Objectives

Identification of high-potential markets and clear expansion priorities.

Available Resources & Marketing Mix

Adaptation of product, communication and promotion to target markets.

PEST Framework

Political, economic, legal and technological assessment of target markets.

Action Timeline

Implementation roadmap with clear phases and performance tracking.

Service Features

Full customization, flexible structure and timeline adapted to your project.

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Juan Millán

CEO & Founder

With over 25 years of experience in the business sector, he has worked as a consultant in business development and investment attraction. He is a Senior Partner at IBG Global and serves on several boards of directors.

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Project

Project Context & Objective

Synerjoy (formerly Financréditos) is a Colombian family-owned company with over 30 years of experience in financial solutions and debt collection services. Gedeth designed an internationalization plan aimed at maximizing return on investment and diversifying its business model.

Expansion Strategy & Execution

Spain was selected as the first international market due to higher operational margins, service complementarity, and cultural and linguistic alignment. Gedeth supported the company throughout all phases: market prospecting, commercial development through outsourcing, establishment of a subsidiary, and operational launch in Madrid.

Results & Impact

The project generated significant economic impact, including the creation of more than 1,500 jobs and substantial revenue growth. Currently, Gedeth is working with Synerjoy on the second expansion phase, focused on establishing a subsidiary in the United States (2025–2028).

Client feedback

“Thanks to Gedeth, we were able to establish a solid international expansion plan. Their work exceeded our expectations, and the results have been a complete success for us. We fully recommend their services and their entire team.”
Alejandro Blanco Toro
Alejandro Blanco ToroCEO & Founder