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Gedeth Team

Management Team

Juan Millán

CEO & Founder

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Juan Millán brings over 25 years of experience in business development and investment attraction. Prior to founding Gedeth, he worked in Investment Attraction and Promotion at PromoMadrid. He also worked in risk and internal audit areas in multinationals such as Pfizer and Avaya.

He is a professor in various master’s programs in Internationalization (UFV, La Salle, Nebrija) and a regular panelist on internationalization topics. Juan is a licensed lawyer by ICAM and has served as an arbitrator for over 15 years. He holds advanced degrees in Law from IE Business School and Universidad CEU San Pablo. Fluent in English and Spanish, Juan currently resides in Madrid, Spain.

Additionally, he is Vice-Chair of IBG Global, the world’s largest network of international consulting firms, and is on the executive boards of several Chambers of Commerce and bilateral business associations, including Australia, Canada, and Norway.

 

Gina Bowman

Director

25+ years of experience in the commercial (FMCG), government, and creative sectors across Australia, the UK, and Spain, our strategist has a diverse portfolio. She’s handled projects for government agencies, SMEs, artistic organizations, and major public events. A graduate in Communications with a Master’s in Project Management from Sydney University, she has worked on a thesis focusing on international project coordination. Fluent in both English and Spanish, she lives between Australia and Spain.

Camilla Sharp

FDI Director

Camilla boasts 30 years+ of trade and foreign direct investment experience, making her a trusted expert on our team. Her impressive journey includes key roles with the regional government of Madrid, the Spanish Ministry of Economy, and Conway Events. She’s versatile, with a background in journalism, venture capital, and KPMG consulting. Camilla holds a BA in Classics from the University of Exeter and a Marketing Diploma from the Chartered Institute of Marketing. Fluent in Spanish, French, and English.

Advisory Board

Miguel López de Silanes

Enterprise Family and Family Business specialist

Miguel López de Silanes has over 30 years of experience advising companies and family offices around the world. He is currently the leader of the international area at Family Office Exchange (FOX), where he is responsible for providing services to current members and expanding the network in Europe and Latin America. Previously, he was the Director of a Family Office for one of the most important families in Europe, designing and implementing investment strategies and educating the younger members of the family. He has also worked at UBS Wealth Management in New York, Chile, and other parts of Latin America. He began his career at Bain & Company as a Consultant Associate in London and Madrid. Miguel holds an MBA from Harvard Business School and a Bachelor’s degree in Economics from Universidad Pontificia Comillas (ICADE) in Madrid.

His extensive experience and deep understanding of global markets position him as an invaluable resource for Gedeth, where he helps companies expand internationally and enhance their market presence.

Malú Carmona

Service Advisor

With over 20 years of experience in digital media, Malu Carmona excels in Business Development, Strategy, and Distribution. She has worked with prestigious organizations including NBCUniversal Telemundo Enterprises and A+E Networks, where she played a key role in developing and implementing innovative digital strategies. Malu holds an MBA from the Stern School of Business and a Master’s in TV/Film Production from the Tisch School of Arts at NYU. Fluent in six languages, she brings exceptional communication skills and a global perspective to our team. Her expertise in digital media and her strategic vision have been instrumental in driving growth and innovation, making her an excellent resource for companies looking to expand their digital footprint and reach new markets.

Rajesh Nair

Business Consultant

With over 25 years of experience in business development and renewable energies, Rajesh Nair is an experienced entrepreneur. He specializes in market strategies in Asia and Europe. As the founder and director of several companies, Rajesh brings solid technical and business expertise. He studied aerospace engineering at the University of Notre Dame and holds an MBA from IESE. He is fluent in English and Spanish and conversant in Indonesian/Malay, bringing exceptional communication skills and a global perspective to our team. His extensive experience and strategic vision enable businesses to navigate complex markets and achieve sustainable growth.

Eugenio Iguzquiza

Business Consultant

With over 20 years of experience in strategy and operations, Eugenio Iguzquiza leads BRITVIC PLC, focusing on industrial strategies and global supply chain programs, especially in the food and beverage industry. His career includes key roles at Pepsi, Booz & Company and Nestlé. He holds an MBA from INSEAD and a degree in Mechanical and Industrial Engineering from the Polytechnic University of Madrid. He is fluent in French, Spanish, and English, bringing exceptional communication skills and a global perspective to our team.

In addition to his corporate roles, Eugenio has extensive experience as an Interim Manager and independent consultant for SMEs, where he has successfully led numerous strategic initiatives and operational improvements. His ability to navigate complex industrial challenges and implement effective solutions has made him a highly sought-after advisor in the industry. His strategic and industrial expertise drives business growth and efficiency, helping companies achieve sustainable success in competitive markets.

Experts

Adriana Reyes

Senior Business Consultant

With over 16 years of experience, Adriana Reyes is a seasoned professional in business development and strategic consulting. She led a successful startup focused on Latin American coffee in Europe and the Middle East, demonstrating her ability to manage complex international ventures. Her career includes pivotal roles at Accenture and PwC, where she managed projects across various sectors, bringing innovative solutions to business challenges. Adriana holds a degree in Finance and Foreign Affairs from Universidad Externado and an International MBA from Instituto de Empresa in Madrid. Fluent in English and Spanish, she is known for her exceptional communication skills and strategic insights. Additionally, Adriana has been instrumental in mentoring emerging business leaders and fostering growth in SMEs. Her extensive experience and expertise make her a key asset for companies aiming to expand their global reach and enhance operational efficiency.

Álvaro Marino

Senior Business Consultant

With over 25 years of experience, Álvaro Marino plays a key role in assisting foreign companies with their expansion in Spain. Before joining Gedeth, he spent 15 years at IBM, holding various cross-border roles in finance and operations. Álvaro holds a degree in Business Studies and a Master’s in International Trade from Esden Business School. He is fluent in both English and Spanish and is known for his strategic insights and exceptional communication skills. Additionally, Álvaro has worked with several startups, providing the necessary guidance to navigate complex market conditions and being responsible for the development of sales channels in the markets of Spain, France, Portugal, Italy, and Greece.

Claudia Egurrola

Senior Business Consultant

Claudia María brings over 20 years of valuable experience in business internationalization. She has excelled as a senior export consultant at the Colombia Promotion Agency in France and as a lawyer at the Civil Aviation Authority in Colombia. With diverse skills and solid experience in the French market, Claudia holds degrees in Law and Entrepreneurship from Sorbonne Business School, an LLM in International and European Law, and a Master’s in Public Administration from INAP in Madrid.

In her role as Senior Business Consultant at Gedeth, Claudia has contributed to the success of export processes in the French market for various clients. Her education in Entrepreneurship and Business Management at IAE de Paris (Panthéon-Sorbonne) further equips her to manage business projects. She is fluent in Spanish and French, and has knowledge of English. 

Eduardo González

Business and FDI Consultant

With over 20 years of experience, Eduardo González has held prominent roles at IBM Global Services, Frost & Sullivan, Capgemini, and Grupo Barrabés. He has a proven track record in business development and lead generation, primarily in Spain but also in other countries. Eduardo has successfully supported companies like Telefónica, Repsol, and BBVA, helping them navigate complex markets and achieve sustainable growth. He holds a degree in Business Studies from the Complutense University of Madrid. Fluent in English and Spanish, Eduardo brings exceptional strategic knowledge and communication skills to our team. His ability to drive business success through innovative strategies and effective solutions makes him a valuable asset to our clients.

Iolanda Carbone

Communication Strategist

Iolanda is an expert in marketing and software with 7 years of experience in team coordination, strategy, technological innovation, software, and digital communication. She graduated from the University of Naples with a degree in Literature and Foreign Languages and completed several studies in Project Management, Specialized Translation, and Digital Channels. Fluent in English, Italian, Spanish, French, and German, Iolanda brings a wealth of knowledge to our team.

Currently, she coordinates international projects at Gedeth Network, preparing action plans, organizing resources, monitoring project timelines and budgets, and managing risks. Her strong communication skills and global perspective make her a valuable asset in driving our clients’ success.

David Mendaña

Senior Researcher

With over 20 years of experience, David Mendaña is an expert in supporting internationalization in both the public and private sectors in Spain, Ireland, and Greece. He holds a Bachelor’s degree in Business Administration and Management from the University of León, as well as a Master’s in International Trade from ICEX-CECO. Since 2003, he has specialized in opening international markets, export, and foreign investment. David has worked on projects in the United States, France, Portugal, Australia, Brazil, Colombia, Peru, and many other countries, collaborating with governmental bodies from Spain, the United States, Ireland, Brazil, Peru, and Finland, among others. His responsibilities include international market research, lead identification, database creation, tender preparation, event organization, and technology implementation. Flexible, independent, and technologically savvy, David’s extensive experience and ability to navigate complex international landscapes make him a valuable asset for driving the success of our clients’ international ventures. His strong communication skills and strategic insights help organizations achieve sustainable growth and operational excellence.

Petra Pimminger

Trade & Events

Petra boasts 20+ years of expertise in coordinating international events and congresses. She has also excelled as a cultural guide across prominent Spanish regions, including Madrid, Toledo, Avila, and Segovia. Fluent in German, English, and Spanish, she also serves as a translator and interpreter. Petra holds a Magister degree in History and Hispanic Philology from the University of Vienna and holds the official guide status in the Madrid Region.

Scott Sperber

Central America Regional Manager

Scott is a seasoned entrepreneur and international business strategist with 10+ years of experience. Leading a team of digital marketing experts, he crafts custom strategies, collaborates directly with clients, and boosts brand success. Scott holds a Master’s in Marketing Direction from ESIC Business & Marketing School and has a strong educational background from Universidad Francisco Marroquín in Business Management, Start-ups, and International Commerce. Fluent in English, French, and Spanish.

Karla de la Torre

Business Consultant

With 15+ years of experience in both public and private sectors, she excels in monitoring and control across various domains, including purchasing, HR, accounting, budgeting, sales, marketing, business strategy, and foreign trade. Karla holds a Degree in International Markets from Universidad Iberoamericana de Puebla and an MBA from UFV (Madrid), highlighting her strong educational background. Fluent in French, Spanish and English.

Miguel Villarrica

FDI Senior Consultant

With 20+ years of experience in macroeconomic analysis and market research, he has held significant roles such as a macroeconomic analyst and business intelligence analyst at Invest in Spain (ICEX).He is an expert in Financial Risk Management. Additionally, he served as the Assistant to the Embassy of Spain Trade Office in Berlin and worked as a commercial banking manager at BBVA. He holds a degree in Economics and postgraduate studies in market analysis and banking, from Universitat Jaume I. He speaks German , Spanish and English fluently .

Adela Conde

Senior Business Consultant

With over 20 years of experience in international relations and trade fair organization, Adela Conde has worked in both the public and private sectors, including prestigious institutions such as IESE, the UN, Comunidad de Madrid and the Madrid Audiovisual Association. She is a licensed attorney with a Master’s degree in Communication. Based in Madrid, Adela is fluent in Spanish and English, bringing significant value to our team.

Currently, Adela specializes in internationalization plans, market analysis, business advisory services, and organizing international trade missions at Gedeth Network. Her flexibility and client-focused approach have been crucial in successfully managing our clients’ international projects.

Sergio Montano

Business Consultant

Sergio Montano is a seasoned expert in biotechnology and life sciences, bringing over 13 years of international experience across Sweden, the United Kingdom, and Spain. He holds a degree in Molecular Biology from Södertörns Högskola (Stockholm), a PhD in Medical Research from Karolinska Institutet, and a Master’s in Business Development specializing in the life sciences industry. Fluent in English, Swedish, and Spanish, Sergio’s linguistic versatility adds a dynamic edge to his professional engagements.

Sergio excels in strategic international business development, helping organizations navigate complex market landscapes and achieve successful expansions. His career includes impactful roles at leading companies such as Genzyme (Sanofi Group), Health in Code, and Origo Biopharma (acquired by Agomab Therapeutics). He has spearheaded initiatives to enhance operational efficiency, foster innovation, and advance drug discovery projects from concept to preclinical development. Additionally, he has driven digital transformation for SMEs, aligning technology solutions with business objectives.

A passionate problem-solver and team builder, Sergio thrives on tackling challenges with perseverance and adaptability. His expertise spans product development, operations management, R&D, and innovation management, making him a trusted partner for clients seeking to excel in the competitive life sciences landscape.

Matt Hensley Paras

International Trade & Investment Consultant

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Matt brings a strong background in sales and banking, supported by a Master’s in International Trade and Business from ESIC Business & Marketing School and a Bachelor’s in Entrepreneurship. He excels in identifying growth opportunities and implementing effective strategies across various international markets. He has worked in banking and education sectors, demonstrating a results-driven approach. Fluent in English, Spanish, and Filipino, Matt effectively communicates and negotiates in diverse cultural contexts.

Currently, Matt specializes in advising companies on their international expansion and optimizing their investment strategies. His ability to analyze markets and develop strong business relationships has been crucial to the success of our clients’ projects. Matt provides a strategic approach and results-driven focus on international expansion and investment optimization.

Beatriz Torralba

Senior Business Consultant

Con más de 14 años de experiencia en innovación, tecnología y cooperación internacional, ha ocupado roles significativos como Consultora Senior de Innovación en Gedeth Network y Consultora en I+D+i CPL Sostenibilidad. Es Licenciada en Ciencias Ambientales por la Universidad Autónoma de Madrid y posee un Máster en Ingeniería y Gestión Medioambiental por la EOI. Habla fluidamente español, alemán e inglés, aportando un gran valor a nuestro equipo.

Su experiencia incluye la coordinación de proyectos europeos, la gestión de compras públicas innovadoras y la promoción de la cooperación tecnológica internacional. Ha trabajado en el Centro para el Desarrollo Tecnológico Industrial (CDTI) durante 14 años, y está asociada con redes de innovación y tecnología. Además, es coach y formadora certificada. Su habilidad para gestionar proyectos complejos y su orientación al cliente han sido cruciales para impulsar el éxito de los proyectos internacionales de nuestros clientes.

David López

Sr Sustainable Development Consultant

David resides in Cuba, where he serves as the Institutional and Program Coordinator for Spanish Cooperation, representing the state agency FIIAPP (International and Ibero-American Foundation for Administration and Public Policies). In previous years, he was Country Representative for the Netherlands Development Organization (SNV) in Nicaragua, Honduras, and Nepal.

Prior to that, he lived in the Dominican Republic, where he led the Strategic Alliances and Resource Mobilization area for Latin America and the Caribbean (LAC) at AECOM (formerly ACE International Consulting), a leading firm in projects funded by multilateral development entities.

Earlier in his career, he worked as a Marketing Manager and Trade Officer at the Madrid Trade and Investment Promotion Agency, based in Beijing (China) and at the headquarters in Madrid.

David holds a degree in Business Administration and Management (ADE), an MBA, and various postgraduate qualifications in Finance for Adaptation and International Trade.

Carlos Silva

Business Consultant

With over 20 years of experience in international business, strategy, and marketing, Carlos Silva excels in identifying business opportunities across various sectors. Currently, he is a Senior Business Development Consultant at Gedeth Network, focusing on market analysis and internationalization project management. Additionally, he serves as an Associate Professor at Universidade Europeia in Lisbon, teaching Management and Strategy.

Carlos has held significant roles such as Director at ISLA – Leiria, where he led pedagogical and administrative projects, and as Coordinator of the Management Department at the same institution. His teaching experience spans over 17 years, delivering courses in Marketing and Management at ISLA – Leiria. He holds a PhD in Business Administration with a specialization in Strategy and a Master’s degree in International Economics. Carlos is fluent in Portuguese and Spanish.

His ability to identify growth opportunities and develop effective strategies has been crucial to the success of our clients. Moreover, his academic and professional experience provides a comprehensive and strategic perspective on business internationalization, adding significant value to Gedeth Network.

Omar García

Senior Business Consultant

With extensive experience in the U.S. market, particularly in the Midwest region, Omar García has excelled in areas such as export analysis and market research. His expertise includes identifying growth opportunities and implementing effective strategies that have been crucial to the success of our clients’ projects.

Omar holds a Bachelor’s a dual degree of Computer Science and International Business from Friends University (Kansas) and a Master’s in Information Management Systems. He brings a comprehensive and strategic approach to business internationalization. His ability to develop strong business relationships and results-driven approach have been crucial in driving growth in various international markets.

Jan Jonckheere

Business Consultant

With over 30 years of international experience, Jan Jonckheere has worked across various sectors, especially in B2B, showing a penchant for multinational companies or those with international ambitions. His focus on business internationalization includes export activities, partner and distributor search, and export project management, which has been crucial for our clients’ growth.

Jan holds a master’s degree in International Business from KU Leuven and a Master of Internationalization of Companies from ICEX-CECO. Throughout his career, he has held responsible roles, including market development and subsidiary creation. His specialties cover international business (import-export), graphic industry, promotional gifts, automotive industry, food, decoration, casinos and gaming, and consultancy.     Jan also helps Board of Directors with the international strategy of their companies.

He is fluent in several languages, including Spanish, English, French, Dutch, German, Portuguese, and Catalan. His ability to provide strategic advice and deep understanding of international markets have been crucial to the success of our clients.

Milos Dragic

Food&Beverage Expert

With over 25 years of experience in sales and marketing, he specializes in the export and procurement of food and beverages. Expert in key accounts, negotiation, and opening and managing commercial offices. He has opened commercial offices in Latin America and Europe and has collaborated in opening offices in Africa and the Middle East. He has worked with leading food production companies in Spain and major importing and distributing companies in Europe, Latin America, and Africa. He has provided consulting in sales, purchase, development, and marketing for governmental and intergovernmental institutions and chambers of commerce. He has participated in and given several seminars on the international food and beverage market. Currently, he actively advises companies on international sales, purchase and business management. Additionally, he has held prominent positions in export departments of Argal Food Group, Coren Food Group and GM Foods (now Transgourmet Iberica), and Area Manager South America at Feria de Valencia. He speaks Spanish, English, and Serbian fluently.

Nora El Hosseiny

Marketing and Sales

Nora is currently pursuing a Bachelor’s Degree in Digital Media and Communication at the IE University in Madrid, Spain. Practical experience in brand development and digital marketing.Languages: English, Spanish and Arabic

Ignacio Lebrato

Senior Business Consultant

With over 25 years of experience in direct investment and business development, Ignacio Lebrato has been a cornerstone in advising foreign companies in Chile and Latin America. For 13 years, he served as General Manager of the Spanish Official Chamber of Commerce in Chile, where he advised over 1,500 companies on their development and expansion in the Chilean market.

Currently, Ignacio is a Senior Business Consultant at Gedeth Network, specializing in creating commercial and institutional networks, and in legal and commercial representation. His experience includes new business development, investment and trade promotion at PromoMadrid, and his role in the International Desk at Banco Santander, where he supported the establishment and growth of companies across various sectors.

Ignacio has a background in Business Administration and Foreign Trade, and is fluent in Spanish and English. His ability to generate commercial networks, identify business opportunities, and provide strategic advice has been crucial to the success of our clients. 

Miguel Puga

Business Consultant

Miguel Puga, with over 20 years of experience in international business, is the founder and CEO of Intercambi Inc. (IBF International), which he has led since 2004, opening markets in Canada, the U.S., Mexico, and Spain. He has worked with key organizations such as COFOCE, SPRI (Basque Trade), ASTUREX, and the Lean Six Sigma Institute (LSSI). Since 2018, he has collaborated with Gedeth Network on major projects in North America. A graduate of ITESM and a certified Lean Six Sigma Black Belt, he specializes in reducing costs and enhancing the competitiveness of export companies in global markets.

Raúl Aguilera

Business Consultant

Raúl Aguilera has a strong background in business management and marketing. He holds a degree in International Business Management from the Universidad Técnico Federico Santa María and a Master’s in Marketing Management from ESIC Business School. His areas of expertise include International Commercial Management, Marketing Management, and Business Development. Raúl has experience in various sectors, such as customs (foreign trade), shrimp farming, and digital transformation. Fluent in both English and Spanish, he brings strong communication skills and a global perspective to our team. Raúl has supported companies in business development and lead generation in Spain and other countries. His proactive approach and client-focused attitude make him a valuable team member.


Ignacio Castillo

Business Consultant

Based in Costa Rica he reinforces our focus on Central America.

Ignacio brings experience in managing Trade Missions and business agendas in various sectors, highlighting health, medical equipment and consumer goods.

He brings a solid education in science and government and international experience in the USA and Japan.

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+34 910 74 71 48

info@gedeth.com

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