Our team - Gedeth Network

Gedeth Team

Management Team

Juan Millán is an expert in business development and investment with over 25 years of experience. Before founding Gedeth Network, he worked at PromoMadrid and in risk management and internal auditing at Pfizer and Avaya. He is a lecturer at universities such as UFV, La Salle, and Nebrija, and a panelist on internationalization topics. He is also a licensed attorney with advanced law degrees from IE Business School and Universidad CEU San Pablo. He speaks both Spanish and English. At Gedeth Network, he leads internationalization and investment attraction efforts.

25+ years of experience in the commercial (FMCG), government, and creative sectors across Australia, the UK, and Spain, our strategist has a diverse portfolio. She’s handled projects for government agencies, SMEs, artistic organizations, and major public events. A graduate in Communications with a Master’s in Project Management from Sydney University, she has worked on a thesis focusing on international project coordination. Fluent in both English and Spanish, she lives between Australia and Spain.

Camilla boasts 30 years+ of trade and foreign direct investment experience, making her a trusted expert on our team. Her impressive journey includes key roles with the regional government of Madrid, the Spanish Ministry of Economy, and Conway Events. She’s versatile, with a background in journalism, venture capital, and KPMG consulting. Camilla holds a BA in Classics from the University of Exeter and a Marketing Diploma from the Chartered Institute of Marketing. Fluent in Spanish, French, and English.

Advisory Board

Miguel López is a specialist in advising companies and family offices, with over 30 years of international experience. He currently leads the international area at Family Office Exchange (FOX), driving expansion in Europe and Latin America. He has served as the director of a major European family office and has worked at UBS Wealth Management in New York, Chile, and other countries in the region. He holds a degree in Economics from ICADE and an MBA from Harvard Business School. At Gedeth Network, he supports companies in their international expansion and global positioning.

Malú Carmona is a digital media specialist with over 20 years of experience in business development, strategy, and distribution. She has worked at NBCUniversal Telemundo Enterprises and A+E Networks, leading innovative digital initiatives. She holds an MBA from the Stern School of Business and a Master’s in TV/Film Production from NYU’s Tisch School of the Arts. She speaks six languages. At Gedeth Network, she drives digital innovation and global expansion for companies.

Rajesh Nair is an entrepreneur and expert in business development and renewable energy, with over 25 years of experience across Asia and Europe. He has founded and led several companies, combining technical expertise with strategic vision. He holds a degree in Aerospace Engineering from the University of Notre Dame and an MBA from IESE. He speaks Spanish and English, and has working knowledge of Indonesian. At Gedeth Network, he supports international expansion with a focus on sustainability and complex markets.

Eugenio Iguzquiza is an expert in strategy and operations with over 20 years of experience in the agri-food sector. He currently leads industrial and global supply chain initiatives at BRITVIC PLC. He has held key roles at Pepsi, Booz & Company, and Nestlé. He holds a degree in Engineering from the Polytechnic University of Madrid and an MBA from INSEAD. He speaks Spanish, English, and French. At Gedeth Network, he advises companies on sustainable growth and operational efficiency in competitive markets.

Experts

Adriana Reyes is a specialist in business development and strategic consulting, with over 16 years of international experience. She has led a Latin American coffee startup in Europe and the Middle East and has managed projects across various sectors at Accenture and PwC. She holds a degree in Finance and International Relations from Universidad Externado and an International MBA from IE Business School. She speaks Spanish and English. At Gedeth Network, she drives global business growth and supports the strategic transformation of SMEs.

Álvaro Marino is an expert in international expansion with over 25 years of experience. He spent 15 years at IBM in cross-border financial and operational roles and has advised startups on developing sales channels across Europe. He holds a degree in Business Studies and a Master’s in International Trade from Esden Business School. He speaks Spanish and English. At Gedeth Network, he supports foreign companies in entering and growing within the Spanish market.

Claudia María is a senior internationalization consultant with over 20 years of experience, specializing in the French market. She has worked at Colombia’s Trade Promotion Agency in France and the Civil Aviation Authority in Colombia. She is a lawyer with studies at Sorbonne Business School, an LLM in International Law, and a Master’s in Public Administration from INAP. She speaks Spanish and French, and has working knowledge of English. At Gedeth Network, she advises companies on export processes and project management in France.

Eduardo González is a business development expert with over 20 years of experience at IBM Global Services, Frost & Sullivan, Capgemini, and Grupo Barrabés. He has worked with companies such as Telefónica, Repsol, and BBVA, helping them expand and grow in complex markets. He holds a degree in Business Studies from the Complutense University of Madrid and is fluent in English and Spanish. At Gedeth Network, he brings strategic insight and strong communication skills to drive client success.

Iolanda is an expert in marketing and software with 7 years of experience in team coordination, strategy, and digital communication. She holds a degree in Literature and Foreign Languages from the University of Naples and has completed studies in Project Management and Digital Channels. She speaks English, Italian, Spanish, French, and German. At Gedeth Network, she coordinates international projects, managing resources, timelines, and budgets. Her communication skills and global perspective are key to our clients’ success.

David Mendaña is an internationalization expert with over 20 years of experience in both the public and private sectors in Spain, Ireland, and Greece. He holds a degree in Business Administration and Management and a Master’s in International Trade from ICEX-CECO. Since 2003, he has specialized in market entry, export, and foreign investment. He has worked on projects in countries such as the USA, France, Brazil, and Peru, collaborating with governments and international organizations. At Gedeth Network, he supports market research, lead identification, and bid development, driving the success of international initiatives.

Petra boasts 20+ years of expertise in coordinating international events and congresses. She has also excelled as a cultural guide across prominent Spanish regions, including Madrid, Toledo, Avila, and Segovia. Fluent in German, English, and Spanish, she also serves as a translator and interpreter. Petra holds a Magister degree in History and Hispanic Philology from the University of Vienna and holds the official guide status in the Madrid Region.

Scott is a seasoned entrepreneur and international business strategist with 10+ years of experience. Leading a team of digital marketing experts, he crafts custom strategies, collaborates directly with clients, and boosts brand success. Scott holds a Master’s in Marketing Direction from ESIC Business & Marketing School and has a strong educational background from Universidad Francisco Marroquín in Business Management, Start-ups, and International Commerce. Fluent in English, French, and Spanish.

With 15+ years of experience in both public and private sectors, she excels in monitoring and control across various domains, including purchasing, HR, accounting, budgeting, sales, marketing, business strategy, and foreign trade. Karla holds a Degree in International Markets from Universidad Iberoamericana de Puebla and an MBA from UFV (Madrid), highlighting her strong educational background. Fluent in French, Spanish and English.

With 20+ years of experience in macroeconomic analysis and market research, he has held significant roles such as a macroeconomic analyst and business intelligence analyst at Invest in Spain (ICEX).He is an expert in Financial Risk Management. Additionally, he served as the Assistant to the Embassy of Spain Trade Office in Berlin and worked as a commercial banking manager at BBVA. He holds a degree in Economics and postgraduate studies in market analysis and banking, from Universitat Jaume I. He speaks German , Spanish and English fluently .

Adela Conde is an expert in international relations with over 20 years of experience in both the public and private sectors, having worked for institutions such as IESE, the United Nations, and the Community of Madrid. She is a lawyer with a Master’s degree in Communication. At Gedeth Network, she specializes in internationalization plans, market analysis, and the organization of trade missions. Based in Madrid, she speaks Spanish and English, and her client-focused approach is key to the success of our international projects.

Sergio Montano is an expert in biotechnology and life sciences with over 13 years of international experience. He holds a degree in Molecular Biology, a PhD in Medical Research, and a master’s in Business Development. He has worked at companies such as Genzyme (Sanofi Group) and Origo Biopharma, leading innovation and drug development projects. He speaks English, Swedish, and Spanish, and specializes in strategic business development for international markets, particularly in complex environments.

With over 14 years of experience in innovation and international cooperation, Beatriz has worked as a Senior Consultant at Gedeth Network and at I+D+i CPL Sostenibilidad. She holds a degree in Environmental Sciences and a Master’s in Environmental Engineering and Management. She speaks Spanish, German, and English. Her experience includes coordinating European projects, managing innovative public procurement, and international technological cooperation. She has worked at CDTI and is a certified coach. At Gedeth Network, she manages complex projects, driving the success of our international clients.

David is a Computer Engineer from Universidad Pontificia Comillas with over 30 years of experience in technology. He is currently Senior Data Manager at Gedeth Network, where he applies his expertise in digital innovation to support international projects. He is fluent in Spanish and English.

Omar García has extensive experience in the U.S. market, especially in the Midwest, where he specializes in export analysis and market studies. He holds degrees in Computer Science and International Business from Friends University, as well as a master’s in Information Management Systems. At Gedeth Network, he focuses on identifying growth opportunities and implementing strategies that drive the success of international projects, developing strong, results-oriented business relationships.

With over 20 years of experience in international business, strategy, and marketing, Carlos Silva is a Senior Consultant at Gedeth Network and an Associate Professor at Universidade Europeia in Lisbon. He has served as Director and Coordinator at ISLA – Leiria, with more than 17 years of teaching experience in Marketing and Management. He holds a PhD in Administration and a Master’s degree in International Economics, and speaks Portuguese and Spanish.

Jan Jonckheere has over 30 years of international experience specializing in B2B and business internationalization, including export, partner search, and project management. He holds a Master’s degree in International Business from KU Leuven and a Master’s in Business Internationalization from ICEX-CECO. He has worked across various sectors such as automotive, food, and consulting, and advises Boards of Directors on international strategy. He speaks several languages, including Spanish, English, French, and German, and his deep knowledge of international markets has been key to the success of our clients.

Miguel has over 20 years of experience in international business and has been collaborating with Gedeth Network on key projects in North America since 2018. He is the founder and CEO of Intercambi Inc. (IBF International), a company he has led since 2004, opening markets in Canada, the USA, Mexico, and Spain. He has worked with organizations such as COFOCE, SPRI, ASTUREX, and LSSI. A graduate of ITESM and certified in Lean Six Sigma, he is an expert in cost reduction and improving the competitiveness of exporting companies in international markets.

Raúl has a background in International Business Management, holding a Master’s degree in Marketing Management from ESIC Business School. His experience spans foreign trade, the shrimp industry, and digital transformation. Specialized in Business Development and Marketing, he has worked in Spain and countries like Ecuador, standing out for his client-focused approach and strong communication skills. He is fluent in both English and Spanish.

Based in Costa Rica he reinforces our focus on Central America.

Ignacio brings experience in managing Trade Missions and business agendas in various sectors, highlighting health, medical equipment and consumer goods.

He brings a solid education in science and government and international experience in the USA and Japan.

David represents the Spanish state agency FIIAPP in Cuba, coordinating development programs and institutional cooperation. Previously, he led regional operations for SNV in Latin America and Asia and managed strategic partnerships for multilateral projects at AECOM. He began his career at the Madrid Trade Promotion Agency, working in both China and Spain. He holds a degree in Business Administration, an MBA, and postgraduate qualifications in finance and international trade. He is fluent in Spanish and English.

With over 25 years of experience in investment and business development, Ignacio has advised more than 1,500 companies in Chile and Latin America on their global expansion. He served as General Manager of the Spanish Chamber of Commerce in Chile and is currently a Senior Consultant at Gedeth Network, specializing in commercial networks and investment. He has worked at PromoMadrid and Banco Santander, supporting companies in their expansion efforts. He speaks Spanish and English.

With over 25 years of experience in international sales and marketing, he specializes in export and procurement within the food and beverage sector. He has led the opening of commercial offices in Europe, Latin America, and Africa, collaborating with key producers and importers. He also provides advisory services to public institutions and chambers of commerce and participates as a speaker at international seminars. His experience includes leadership roles at Argal, Coren, GM Foods, and Feria de Valencia. He is fluent in Spanish, English, and Serbian.

Nora holds a degree in Communication and Digital Media from IE University in Madrid. Her experience includes brand development, digital marketing, and innovation consulting for startups at an international level. She currently works as a Media Executive at Starcom Middle East. She is fluent in English, Spanish, and Arabic.

Tona Rubio has 25 years of experience in managing international projects, specializing in innovation, technology transfer, internationalization, and entrepreneurship. She holds a law degree from the University of Oviedo and an MBA from IE Business School. She has led projects using agile methodologies, serving as both Business Owner and Product Owner. Her experience includes securing funding, grants, and sponsorships, as well as strengthening institutional relationships.

Mario Alenda, trained in Commerce at the Complutense University of Madrid and the Madrid Chamber of Commerce, advises companies on their global expansion, conducts market studies, and participates in international trade fairs. He is fluent in English and Spanish and has experience in B2B and B2C sales at companies such as Fujitsu, Go Bravo, and Aluni.

Ana María is a marketing specialist with a degree in International Business from EAFIT University and a master’s degree in Marketing from UEM. She has experience in digital communication, project coordination, and online and offline strategies in sectors such as consulting and consumer goods. At Gedeth Network, she supports international projects and strategic communication actions. She speaks Spanish and English.

Marina Rayón has over 15 years of experience in international business and market development across sectors such as food, industry, tourism, and sports. As founder of Wingstosell, she has led innovative projects in Europe, Asia, and Latin America, combining commercial expertise with academic training in international business, translation, and tourism. She is a sworn translator, an approved Asturex consultant, and her company is certified as Woman-Owned by WeConnect International.

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