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Gedeth Team

Management Team

Juan Millán

CEO & Founder

25+years of experience, our founder brings a wealth of expertise. As the visionary behind Gedeth Network, he has a proven track record in business development and investment attraction. His career spans roles at renowned multinationals such as Avaya, Pfizer, and Carrefour, and he holds advanced degrees in International and Administrative Law from IE Business school and CEU San Pablo University respectively. Fluent in both English and Spanish, and currently resides in Madrid, Spain.

Gina Bowman


25+ years of experience in the commercial (FMCG), government, and creative sectors across Australia, the UK, and Spain, our strategist has a diverse portfolio. She’s handled projects for government agencies, SMEs, artistic organizations, and major public events. A graduate in Communications with a Master’s in Project Management from Sydney University, she has worked on a thesis focusing on international project coordination. Fluent in both English and Spanish, she lives between Australia and Spain.

Camilla Sharp

FDI Director

Camilla boasts 30 years+ of trade and foreign direct investment experience, making her a trusted expert on our team. Her impressive journey includes key roles with the regional government of Madrid, the Spanish Ministry of Economy, and Conway Events. She’s versatile, with a background in journalism, venture capital, and KPMG consulting. Camilla holds a BA in Classics from the University of Exeter and a Marketing Diploma from the Chartered Institute of Marketing. Fluent in Spanish, French, and English.

Advisory Board

Miguel López de Silanes

Enterprise Family and Family Business specialist

With 20+ years of global advisory experience, our trusted leader serves as the Market Leader at Family Office Exchange (FOX). He previously held leadership roles at UBS Wealth Management and as a Family Office Director. He earned an MBA from Harvard Business School in 2002, holds a Degree in Military History and Strategy from ACAGUE de Chile, and he got a Degree in Economics – Business from Universidad Pontificia Comillas.

Malú Carmona

Service Advisor

15+ years of experience in the media and digital industry, she excels in Business Development, Strategy, and Distribution. Having previously held roles in NBCUniversal Telemundo Enterprises as well as A+E Networks.  Her qualifications include an MBA from the Stern School of Business and an MFA in TV/Film Production from the Tisch School of Arts at New York University. Fluent in six languages, and an  international background having worked in Asia, Europe, LATAM, and the USA, she brings exceptional communication skills to our global team.

Rajesh Nair

Business Consultant

With 15+ years of experience in business development for leading companies in the industry and renewable energy, he is a seasoned entrepreneur. Rajesh specializes in strategies for market development in Asia and Europe, catering to both large and small companies. He is the founder and director of several startup and established businesses. He brings solid technical, business, and team-leading experience to our team. His educational background includes studying aerospace engineering at the University of Notre Dame (USA) and earning an MBA from IESE. Fluent in Spanish , English and Indonesian.

Eugenio Iguzquiza

Business Consultant

Eugenio, a seasoned professional with expertise in strategy and operations, with 20+ years of experience , currently leads at BRITVIC PLC, focusing on industrial strategies and global supply chain programs. His journey includes roles as a Senior Associate at Booz & Company and in corporate operations strategy at Nestlé. Eugenio also serves as an Interim Manager and independent consultant for Blue Chip and SME clients. He holds a Mechanical and Industrial Engineering degree from Universidad Politécnica de Madrid and an MBA from INSEAD, speaking fluent German, Spanish, and English.


Adriana Reyes

Senior Business Consultant

Adriana is a seasoned professional with  15+years of experience. She’s led a specialty Latin-American coffee startup, focusing on business development in Europe and the Middle East. Her extensive career includes strategy consulting and project management at Accenture and PwC, covering various sectors. Adriana holds an undergrad degree in Finances and Foreign Affairs from Externado University and an International MBA from Instituto de Empresa, Madrid. Fluent in English and Spanish.

Álvaro Marino

Senior Business Consultant

With 20+ years of experience, our expert plays a vital role in assisting foreign companies to expand into Spain. Prior to joining Gedeth, he spent 15 years at IBM, holding diverse cross-border roles in finance and operations. He holds a degree in Business Studies from the Universidad Autónoma de Madrid and an International Trade Master’s from Esden Business School. Fluent in both English and Spanish.

Claudia Egurrola

Senior Business Consultant

Claudia Maria brings 20+ years of valuable experience. She excelled as a senior consultant for exportations at the Promotion Agency of Colombia in France (Procolombia) and as a lawyer for the Civil Aviation Authority in Colombia. With a diverse skill set and a strong French market background, Claudia holds degrees in law and Entrepreneurship from Sorbonne Business School-IAE in Paris, an LLM in International and European Business Law from Paris II Panthéon-Assas University, and a Master’s in Public Administration from INAP in Madrid. Fluent in English and French.

Eduardo González

Business and FDI Consultant

With over 25+ years of experience, he brings extensive international consulting, research, and business development expertise to our team. He has played a key role in foreign investment attraction for PromoMadrid, complementing his rich background in the ICT and Internet industries. His career has included positions at renowned companies such as IBM Global Services, Capgemini, and Frost & Sullivan. He holds a degree in Economics from the Universidad Autónoma de Madrid and a Master’s Degree in International Business from ESCP (Oxford).Fluent in English, French, and Spanish.

Iolanda Carbone

Communication Strategist

Iolanda is a marketing and software expert with 7 years of  experience in team and strategy coordination, technological innovation, software, and digital communication. She graduated from the University of Naples with a degree in Literature and Foreign Languages and completed multiple Masters in Management, Translation, Interpreting, and Digital Channel. Fluent in English, Italian, Spanish, French and German.

David Mendaña

Senior Researcher

With 20+ years of experience, he is an expert professional in internationalization support. His roles in both the public and private sectors have taken him across Spain, Ireland, and Greece. His core responsibilities encompass international market research, documentation, web design, search-and-match accuracy, and more. His educational foundation lies in Management and holds a Masters degree in International Trade from CECO.

Petra Pimminger

Trade & Events

Petra boasts 20+ years of expertise in coordinating international events and congresses. She has also excelled as a cultural guide across prominent Spanish regions, including Madrid, Toledo, Avila, and Segovia. Fluent in German, English, and Spanish, she also serves as a translator and interpreter. Petra holds a Magister degree in History and Hispanic Philology from the University of Vienna and holds the official guide status in the Madrid Region.

Scott Sperber

Senior Business Consultant

Scott is a seasoned entrepreneur and international business strategist with 10+ years of experience. Leading a team of digital marketing experts, he crafts custom strategies, collaborates directly with clients, and boosts brand success. Scott holds a Master’s in Marketing Direction from ESIC Business & Marketing School and has a strong educational background from Universidad Francisco Marroquín in Business Management, Start-ups, and International Commerce. Fluent in English, French, and Spanish.

Karla de la Torre

Business Consultant

With 15+ years of experience in both public and private sectors, she excels in monitoring and control across various domains, including purchasing, HR, accounting, budgeting, sales, marketing, business strategy, and foreign trade. Karla holds a Degree in International Markets from Universidad Iberoamericana de Puebla and an MBA from UFV (Madrid), highlighting her strong educational background. Fluent in French, Spanish and English.

Miguel Villarrica

FDI Senior Consultant

With 20+ years of experience in macroeconomic analysis and market research, he has held significant roles such as a macroeconomic analyst and business intelligence analyst at Invest in Spain (ICEX).He is an expert in Financial Risk Management. Additionally, he served as the Assistant to the Embassy of Spain Trade Office in Berlin and worked as a commercial banking manager at BBVA. He holds a degree in Economics and postgraduate studies in market analysis and banking, from Universitat Jaume I. He speaks German , Spanish and English fluently .

Adela Conde

Senior Business Consultant

With 20+ years of experience, she excels in international communication, specializing in organizing fairs and advising companies. Key roles include Head of Logistics for International Fairs and Project Manager at PromoMadrid. Her advisory expertise spans public and private sectors, including IESE, UN, and Asociación Madrileña Audiovisual. She’s a licensed lawyer with a Master’s in Communication, residing in Madrid, and is fluent in both Spanish and English.

Sergio Montano

Business Consultant

Sergio is an expert in biotechnology and life sciences, boasting over 10+ years of experience across companies in Sweden, the United Kingdom, and Spain, including Genzyme (Sanofi group), Health in Code, and Unayta. His qualifications include a degree in Molecular Biology from Södertörns högskola (Stockholm), a PhD in Medical Research from Karolinska Institutet, and a master’s degree in business development for the life sciences industry. Fluent in English, German, and Swedish, and Spanish. 

Matt Hensley Paras

International Trade & Investment Consultant

Matt brings a strong background in sales and banking, backed by a Master’s in International Trade & Business from ESIC Business & Marketing School and a Bachelor’s in Entrepreneurship. With a proven track record of exceeding sales targets and nurturing lasting client relationships, Matt excels in sales and business development. Fluent in English, Spanish, and Filipino, Matt communicates with finesse and navigates diverse markets seamlessly.

Beatriz Torralba

Senior Business Consultant

Degree in Environmental Sciences from the Autonomous University of Madrid and Master in Environmental Engineering and Management from the EOI.

Michael Howley

Senior Business Consultant

As an international business development and consulting professional with more than 25 years in the public and private sectors, Michael brings a wide range of experience to our team.   He has had major successes growing export markets, establishing overseas offices, and attracting foreign investment for economic development organizations in the US.  He has set up and managed international distribution networks for biotechnology and manufacturing companies. 

 A graduate of the University of Maryland in International Affairs and Chinese Studies, he also has an MBA from the Thunderbird School of Global Management.  Native English-speaker, fluent in Spanish.

David López

Sr Sustainable Development Consultant

David resides in Panama after having lived the last few years in Nicaragua and Honduras as head of SNV. Previously, he has lived in the Dominican Republic as head of Latam for AECOM and ACE Consultores, a leading consultancy firm in cooperation and development projects. Previously, he worked at PromoMadrid in the areas of investment and trade promotion. He has a degree in Business Administration and a Master’s degree in Foreign Trade and Sustainability.



Carlos Silva

Business Consultant

With 20+ years of experience specializing in international business, strategy, and marketing, he excels in identifying business leads and opportunities across various domains. His expertise encompasses international economics, marketing, and strategy. He has earned a Ph.D. in Management with a specialization in Strategy from Universidade Abert. Additionally, he holds a Master’s degree in International Economy from ISEG and a Graduate degree in International Relations and Affairs. Fluent in both Portuguese and Spanish.

Paola Ruidias

Sales and Operations department

With 15+ years of experience in the commercial, marketing, and communications areas of both the private and public sectors, she has demonstrated leadership in digital projects, marketing and communications plans, multifunctional and innovation work teams. She holds an MBA from EUDE , as well as a Magister in Marketing & Dirección Comercial from Universidad del Pacífico.

Jan Jonckheere

Business Consultant

30+ years of extensive experience in the international arena within various sectors.  and development of new businesses, especially B2B, with an inclination towards multinational companies or with international ambition. He holds a Masters degree in International business from KU Leuven. Fluency in several languages including  Spanish, English, French, Dutch, German, Portuguese and Catalan.

Milos Dragic

Food&Beverage Expert

With over two decades of international experience, he excels in sales, purchasing, and development across Fast Moving Consumer Goods, food and beverage, and household products in Europe, Latin America, Africa, and the Middle East. He holds a notable background including roles as the international manager for GM Foods, Argal, and Coren, and as the Area Manager of the Valencia Fair, where he led the buyers program. He speaks Spanish, English and Serbian fluently. 

Nora El Hosseiny

Marketing and Sales

Nora is currently pursuing a Bachelor’s Degree in Digital Media and Communication at the IE University in Madrid, Spain. Practical experience in brand development and digital marketing.Languages: English, Spanish and Arabic

Ignacio Lebrato

Senior Business Consultant

Ignacio is an expert in direct investment and business development in Chile. With 25+ years of experience, including 13 as General Manager of the Official Spanish Chamber of Commerce of Chile, he has advised foreign companies extensively. His achievements include coordinating over 100 direct trade missions, conducting numerous market studies, and organizing trade fairs and exhibitions Ignacio holds a degree in Business Administration , PADE by ESE Business School, MBAs and Foreign Trade courses. He speaks Spanish and English.

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